Description.
Alternativa residencial is a brand that sought to have an image that could accompany them in their stages as a company, as they started from a home restoration company to become a builder and distributor of properties at the state level.

Rational.
We wanted the image of alternativa to move away from what the competition was doing, which was to leave an image of a house, keys or other element strongly identifiable as a real estate company and that would allow them to be scalable to not be a seller but tomorrow be a builder, so we decided that their idea to have several levels was giving a visual game with a skyscraper, so we decided to create an image that resembled a building and at the same time had an image that gave a reference to the progress that the company was taking.

Service.

Logo design, brand identity, art direction, brand voice and social media.

Year.

December, 2021